Cookie Policy | BrandEase

Cookie Policy

This Cookie Policy explains how Elia Media (doing business as BrandEase) (“BrandEase”, “we”, “us”, “our”) uses cookies and similar technologies when you visit https://brandease.ca.

Last Updated: November 1, 2025 Contact: [email protected]

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, improve efficiency, and provide reporting and analytics information.

Cookies set by us are called first-party cookies. Cookies set by other organizations are called third-party cookies. Third-party cookies may enable advertising, analytics, and other features.

2. Why We Use Cookies

We use cookies and similar technologies for the following purposes:

Essential operations: to ensure the website functions correctly and securely;
Analytics and performance: to understand how visitors use our website and improve it;
Advertising and marketing: to measure campaigns and display relevant ads;
Preferences: to remember certain settings or choices where applicable.

3. How You Can Control Cookies

You can choose whether to accept or reject cookies. Where implemented, our cookie banner or consent tool allows you to manage non-essential cookies. Essential cookies cannot be disabled because they are required for the website to function.

You can also manage cookies through your browser settings. Please note that disabling cookies may affect certain features or functionality of the website.

4. Cookies We Use

4.1 Essential Cookies

Name	Purpose	Provider	Expires
m	Tracks the user’s session for secure payment processing	Stripe	Up to 2 years

4.2 Analytics and Customization Cookies

Name	Purpose	Provider	Expires
_ga	Distinguishes users for analytics and usage statistics	Google Analytics	~13 months
_ga_*	Tracks session and interaction data	Google Analytics	~13 months
s7	Analyzes site usage and behaviour	Adobe Analytics	~12 months

4.3 Advertising Cookies

Name	Purpose	Provider	Expires
_fbp	Identifies visitors for personalized advertising	Meta (Facebook)	~3 months
lastExternalReferrer	Records how the user arrived at the website	Meta Platforms	Persistent
lastExternalReferrerTime	Stores the timestamp of the last referral source	Meta Platforms	Persistent

Cookie names and durations may change over time depending on configuration and updates from third-party providers.

5. Other Tracking Technologies

We may also use similar technologies such as pixels, tags, or web beacons. These tools help us understand traffic, measure marketing effectiveness, and improve performance. They often rely on cookies to function properly.

6. Targeted Advertising

Third parties may place cookies or similar technologies on your device to show advertising through our website or measure ad effectiveness. The information collected does not directly identify you unless you choose to provide identifying information.

You may opt out of certain targeted advertising through industry programs such as:

Digital Advertising Alliance
Digital Advertising Alliance of Canada
European Interactive Digital Advertising Alliance

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last Updated” date at the top indicates when this Policy was last revised.